Natural ingredients

ZiwiPeak sources only the best natural ingredients plus added vitamins and minerals.

ZiwiPeak air-dried cuisine contains 90% meat, organs and seafood. The other 10% is comprised of carbohydrates from natural sources, select herbs, plus chosen vitamins and minerals.

All of our meat & seafood comes from clean, green New Zealand pastures and pristine New Zealand oceans.

We have an unconditional focus on the very best. No compromises. No short-cuts. No making-do. The result? Absolute peace of mind that you’re providing your pet with precisely the diet it needs from a trusted source and brand.

All of our products use a single protein source right down to the organs. Our Venison cuisine, for instance, comprises venison meat, venison liver, venison lung, venison tripe, venison heart and venison kidney.

Our ingredients have none of the nasties associated with cheaper pet foods. No added sugars, salts, glycerines, antibiotics, hormones, preservatives or carbohydrates such as pea protein, potatoes, grains, rice, beet pulp, wheat glutens, maize, cereals or cornmeal. ZiwiPeak products do not contain BHA, BHT or propylene glycol and we do not use ingredients derived from genetically modified organisms.


Our premium quality, New Zealand grass-fed venison is a superb protein source for pets. Pasture raised, not intensively farmed, it is a highly digestible meat. As a protein source, venison can benefit cats and dogs with allergies and skin conditions.


ZiwiPeak beef “significantly superior!” –  New Zealand is known worldwide for raising the highest quality pasture raised, grass-fed beef. Our ZiwiPeak beef provides many added advantages such as higher omegas, less fat and more natural vitamins.  Sourced only from fully traceable, approved New Zealand farms, our beef has no added hormones, no antibiotics & no growth promotants. Quite simply, it is one of the cleanest, purest, beef formulations in the world.


New Zealand lamb. We’re famous for it. Rightly so. New Zealand has perfect conditions for raising the finest lamb meat in the world. ZiwiPeak lamb is a pure source of high quality protein and fats, essential for healthy brain and muscle function.

Green Tripe

Our green tripe is only cold washed, nothing else. It is not bleached or scalded, our green tripe retains all its nutritional value. Green tripe is a natural probiotic.

Liver, Lung, Heart and Kidney

Pet heaven. These organs provide a concentrated source of the essential nutrients and enzymes required for a healthy daily diet. Rich in high quality protein, vitamins, minerals and essential fatty acids, they are particularly beneficial in times of growth and reproduction.

New Zealand Green-Lipped Mussel

New Zealand green mussel is a proven source of glucosamine, chondroitin, glycogens, omega 3 and omega 6 fatty acids, which nutritionally support long-term joint health. All ZiwiPeak products contain at least 3% New Zealand Green Mussel and are farmed using ecologically sustainable practices.


New Zealand is renowned for its expansive, clean, clear coastal waters. Our hoki fish is sourced and caught under New Zealand’s stringent, government-controlled, fish-management system. It provides fatty acids like omega 3 and omega 6, which dogs and cats can not produce themselves, to help build a healthier immune system.

Chicory Inulin

Chicory Inulin maintains digestion, supports the immune functions and promotes nutrient absorption in your pet. Everything in ZiwiPeak is there for a reason – a good reason.

Parsley (only in our dog food)

A long-celebrated, efficacious herb, used to promote fresh breath.


We use kelp (also known as rockweed or Ascophyllum nodosum) in our Air-dried pet food. It is a highly nutritious vegetable: high in magnesium and protein, vitamin A, iodine, bromine, and phosphorous.

Vitamins and Minerals

Vitamins and minerals are essential daily in low concentrations for proper absorption of fats and carbohydrates and for necessary chemical reactions in your pet’s body. To gain optimum nutritional value, they need to receive them in optimum forms, amounts and ratios.

ZiwiPeak uses chelated minerals. They’re minerals able to attach themselves to amino acids in your pet’s digestive tract, so it will absorb them more fully and easily than otherwise. Improved mineral absorption ensures your pet receives the requirements necessary for optimum health and performance. Excretion of these valuable minerals decreases too, reducing the environmental impact of animal stools. In our air-dried foods we use chelated iron, copper, manganese, zinc and selenium.

The following are the key vitamins and minerals:

Vitamin A

Vitamin A has a vital role in controlling the immune function, establishing growth patterns, as well as vision.

Vitamin D

This helps to maintain a healthy muscular system by regulating the balance of calcium and phosphate, and facilitating absorption and utilisations of calcium in the intestinal tract. Without it your pet wouldn’t develop strong bones and teeth.

Vitamin E

As an antioxidant, vitamin E prevents damage to membrane structures, defends cells from free-radical or oxidative damage, controls enzymatic processes and protects against pollutants. Vitamin E also assists in the production of red blood cells and aids in the production of energy to feed muscles in the body, especially the heart.

Niacin and taurine (only in our cat foods)

Cats cannot naturally produce some essential nutrients themselves, including niacin (an essential B vitamin), and taurine (to promote healthy functioning of the heart, retina and the reproduction system). Taurine is naturally present in all our natural meat products, but we add additional amounts to our cat foods as cats have a greater requirement for it. All of these nutrients are available in accessible form in our balanced meat formulas.

There are also some others:

ZiwiPeak also includes vitamins B1, B2, B6 and B12 and useful minerals such as copper, manganese, iron, zinc, choline, iodine, selenium, potassium bicarbonate and calcium carbonate. A veritable feast of essential elements.

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