ZiwiPeak Philosophy

We began with a vision. And we’ve never lost it, never compromised it. It inspires everything we do. It begins and finishes in unconditional care for the pets that love us, and the pets that love the people we serve.

The ZiwiPeak philosophy has a personal start. (Passionate pet owners tend to be special people.) Our founders, Peter and Kimberley Mitchell, were determined to create the finest natural nutrition for dogs and cats. A tall order. But they weren’t interested in second best. That’s where our unconditional approach comes in.

The fact is, dogs and cats thrive on a raw diet of real meat and organs. No surprise – it’s what their ancestors caught and ate in the wild. Being in New Zealand, we’re lucky in this respect. We have superb, natural, animal protein sources available.

So we’re dedicated to using the finest ingredients, matching a wild diet, to provide for long-term health and well-being. It’s simple, really. Excellent nutrition is vital to pets. The key to providing the best diet possible is a deep understanding of what a dog or cat requires – how its digestive system functions.

It means ZiwiPeak is a little more expensive than other products (certainly more expensive than those using artificial and filler ingredients), but the difference shows in pet health and longevity. Like others who love their pets unconditionally, we put health and longevity first.

They’re the values that have produced ZiwiPeak air-dried and moist foods. It’s about not cutting corners. Not abandoning our philosophy. It’s about building trust. Between ourselves and our customers. And between our customers and their pets.

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