ZiwiPeak Philosophy

We began with a vision. And we’ve never lost it, never compromised it. It inspires everything we do. It begins and finishes in unconditional care for the pets that love us, and the pets that love the people we serve. We believe in natural feeding for dogs and cats for good reason. Because all-natural dog food and all-natural cat food supports the healthiest, most loving and responsive pets.

The ZiwiPeak philosophy has a personal start. (Passionate pet owners tend to be special people.) Our founders, Peter and Kimberley Mitchell, were determined to create the finest natural nutrition for dogs and cats. A tall order. But they weren’t interested in second best. That’s where our unconditional approach comes in.

The fact is, dogs and cats thrive on a raw diet of real meat and organs. No surprise – it’s what their ancestors caught and ate in the wild. Being in New Zealand, we’re lucky in this respect. We have superb, natural, animal protein sources available.

So we’re dedicated to using the finest, all natural ingredients, matching a wild diet, to provide for long-term health and well-being. It’s simple, really. Excellent nutrition is vital to pets. The key to providing the best diet possible is a deep understanding of what a dog or cat requires – how its digestive system functions.

Poor food equals poor health. One leads to the other. Digestive problems, obesity, skin problems, poor coat condition, allergies, bad breath, joint and mobility problems, dirty teeth and poor gum condition, large and smelly stools. Even behavioural problems. Pets that are out of condition and out of sorts mean many vet visits, regular use of expensive medicines and supplements, and high vet costs. The problem’s almost always nutritional.

ZiwiPeak solves all these problems. The difference shows in pet health and longevity. Like others who love their pets unconditionally, we put health first. No compromises.

They’re the values that have produced ZiwiPeak air-dried and moist foods. It’s about not cutting corners. Not abandoning our philosophy. It’s about building trust. Between ourselves and our pet parents.

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