It’s not just a word. To us, sustainability’s central to everything we do.
It’s where we differ from the usual, self-congratulatory talk. To us, sustainability isn’t an achievement, something to claim and pat ourselves on the back about. The world’s too dynamic for that. Business systems and operating processes all need constant review and attention.
So, for ZiwiPeak, sustainability’s about realism. It’s an unswerving objective, a continuous process of refinement and development. Some things aren’t perfect. For example, our dried food’s a natural food product, so it needs food-grade packaging – to keep it safely in transit, on the shelf, in your home. Brown paper bags are out of the question. Pouches and cans are recyclable, of course, but we’re always looking for improved, viable solutions in materials like packaging and inks. We’re never satisfied with the status quo. Anything we can improve on is constantly under our microscope.
Let’s look at a few of our core principles:
Product sourcing and traceability
ZiwiPeak is 100% natural. And we know where every ingredient comes from, whether from pastures or the ocean.
All animal ingredients are sourced from the grass-fed pastures in traceable, approved New Zealand farms. Our suppliers use no antibiotics, hormones, preservatives, or growth promotants. With stringent biosecurity laws, the country is free of most animal diseases. Products are also GMO-free, with no ethoxyquin, BHA or BHT and no propylene glycol.
We use New Zealand seafood too, hoki fish and green-lipped mussels, under strict government-managed, sustainable systems. (New Zealand is the only country where green-lipped mussels are found. They’re famous for their joint-healing properties because they contain high levels of glucosamine, chondroitin and omega 3 and 6.)
We use no added sugars, salt, glycerines, fillers, preservatives, grains or potatoes. These are all unhealthy ingredients commonly found in cheaper pet foods that your animal’s digestion system struggles to process. We use BPA-free food liners in cans.
Climate and carbon footprint
New Zealand’s fortunate. Its mild-year-round climate enables an outdoor, grass-fed environment for livestock all year round. Other countries need energy-intensive winter housing and feeding systems. This means, even with dispatch from here to North American and European markets, the carbon footprint of our ingredients is substantially lower than their North American and European equivalents. Surprising perhaps, but true.