Frequently Asked Questions
Questions? We love them. They help us focus on what’s really important. And we’ll answer every query with utmost honesty. Frankly, we want to share what we know. Ultimately, we want you to make an informed and confident decision about what you feed your pet. Here are some frequently asked questions.
Yes. Our cans have a BPA-free food lining, ensuring contents are as safe and natural as possible.
Easy. ZiwiPeak is ready to feed straight from the pouch or can.
Air-dried cuisine pouches:
Cut or tear above the re-seal bar, then open it. Inside there’s a scoop, use the Feeding Calculator on this website to see how much to use.
- No need to add water to the food.
- No need to cook it.
- No need to deep-fry it.
- No need to microwave it.
Re-seal the pouch carefully when you have finished. It’ll keep the food safe (in a cool, dry place) for up to eight weeks.
Moist canned cuisine:
Use the Feeding Calculator on this website to see how much to use, and just spoon out the correct amount.
Just store in a cool dry place. Food should be used within 8 weeks of opening.
Don’t put it in the fridge or freezer, as this will change its natural profile over time.
When you’ve fed your pet, re-seal the pouch carefully.
Don’t store the food out of its safe pouch, as the profile will start to change.
Remember, ZiwiPeak is a true, natural meat product.
If there’s food left in the can for another feed, just cover the top and store in your refrigerator.
ZiwiPeak air-dried food has a shelf life of 21 months from manufacture provided it’s unopened. Once opened it should be used within eight weeks. This is because it’s a real-meat diet without preservatives, salts or sugars added.
If you have a small dog, be sure to buy the 1kg/2.2lb pouch or the 226gm/8oz smaller pack. This will give you plenty of time to use ZiwiPeak. Don’t buy a 5kg/11lb pouch for a small dog. You won’t be able to use the product within its best-before, 8 week period. If you have two, three or more dogs then our larger 5kg/11lb pouch makes sense.
There are reasons for and against. The best diet for your pet is a raw-meat diet. But this brings safety and hygiene issues (think of your kitchen where you prepare family food and having raw meat around children). Then, there’s the inconvenience of thawing raw meat every day. Our air-dried food eliminates the inconvenience and safety issues, giving you 90% raw meat, so delivering the vast majority of its benefits. Our cans are 66% raw meat in natural moisture.
You certainly should. ZiwiPeak works in harmony with your pet’s natural digestion system. We only use real meat and organs, just as nature intended. The build-up of allergens caused by feeding grain-based diets or diets containing added sugars, salt, glycerines, antibiotics, hormones, preservatives, growth promotants, fillers or potatoes should be alleviated over time.
No need. With ZiwiPeak, your dog or cat gets everything it needs for optimum nutrition, health and longevity. It’s a complete and whole diet for dogs and cats of all lifestyles, ages and breeds. And kicking supplements means the cost of ZiwiPeak is your full and final daily nutrition cost – also minimising vet bills!
Others’ supplements are in our foods. It’s true that dogs and cats can’t produce minerals and can only produce some vitamins. They can’t synthesise vitamin D, and cats can’t synthesise taurine. For their health requirements, these need to be incorporated into their diet. So ZiwiPeak includes liver and fish oil, both naturally rich in vitamin D and suited to your pet’s natural digestion system. We include ingredients like New Zealand green-lipped mussel and venison connective tissue, providing digestible levels of chondroitin and glucosamine, to give your pet the nutritional support for long-term joint health.
Essential, natural goodness. Carbohydrates from natural sources, such as green tripe, chicory, kelp and parsley, plus essential vitamins and minerals, like chondroitin and glucosamine for a balanced diet. Together, these mean no need for any further nutritional support in the form of supplements.
Yes, you’ll notice a big change in stool volume and smell. ZiwiPeak contains ingredients that are fully digested by the pet. If your cat or dog’s digestion system is thriving and healthy, it shouldn’t suffer from high stool volume, flatulence or bad breath. The added sugars, salt, glycerines, antibiotics, preservatives, fillers, grains and potatoes found in cheaper pet foods can’t be processed by your cat or dog. And when your pet’s digestive system isn’t happy, it’ll have a whole range of health and condition issues.
Hmm. The short answer is no. The foods are formulated to meet a dog or cat’s individual and different nutritional requirements. Each food contains a different balance of vitamins and minerals. This said, a healthy cat can eat your dog’s ZiwiPeak for a short period, but this should be kept to a minimum. (There’s an expression, isn’t there, about ‘herding cats’?)
There’s a lot of goodness in each ZiwiPeak treat. So you should modify portions of ZiwiPeak at feeding times. Your pet won’t need as much if it’s had treats. Much as pets love them, ZiwiPeak treats don’t make a complete daily diet. Use them as premium real-meat treats to occasionally reward your dog or cat’s good behaviour. They deserve them now and again.
A big difference. Dog and cat digestive systems thrive on the high protein and fats in a raw-meat, organs and fish diet. It’s how they’ve evolved in the wild. It’s what ZiwiPeak delivers. Our air-dried food is 90% raw meat and organs. It’s dried in a gentle and unique process to lock in the vast majority of the nutritional goodness of raw. Protein in our air-dried food is always around 37%, and fat around 32%, forming the perfect diet for your cat and dog. Whereas most brands use carbohydrates unsuitable for a pet’s digestive system, ZiwiPeak has a digestibility rating of over 95%. It means feeding ZiwiPeak is providing for a full and energetic life.
Plenty. Every batch of ZiwiPeak must meet our thorough and stringent in-house specifications. Any shortfall – any at all – and we don’t release it for sale.
Water activity, used to control microbial growth, is the critical control point for our New Zealand Food Safety Authority (NZFSA)-approved risk management programme. The programme is based on a Hazard Analysis and Critical Control Points (HACCP) plan. Samples from every production batch are tested to ensure water activity values meet a specified range for food quality and safety. On top of this, we conduct laboratory testing on all production on a weekly basis to comply with stringent EU regulations and to meet our own strict in-house requirements.
We test for:
- Yeasts and moulds
There are strict limits imposed for these tests, and NZFSA maintains an overview of the results.
We also test on a random basis for ethoxyquin, BHT and BHA & propylene glycol. Results for these four tests have all been negative to date, as expected.
Yes and fully. Our pet-food manufacturing process is unique. Our products are manufactured to the highest international quality benchmarks in a controlled, sophisticated plant. Products meet stringent New Zealand Food Safety Authority (NZFSA)- and AAFCO-approved standards (B16).
ZiwiPeak ‘Daily-Dog’ and ‘Daily-Cat’ foods are formulated to meet the nutritional levels established by the AAFCO dog and cat food nutrient profiles for all life stages. ZiwiPeak ingredients exceed the minimum AAFCO standards and are less than the maximum AAFCO requirements.
Our gentle air-drying process, using raw meat, delivers a high quality ‘dry’ food product, whilst maintaining the nutritional integrity of the natural raw materials.
Our canned, moist products also comply with all relevant regulations. We produce these in a sterile, safe method under controlled conditions. The process ensures exactly the right level of moisture removal to make the product shelf-stable, without altering its state or disrupting nutritional value.
Yes, about 3% finely ground bone. The raw meat we use is mechanically recovered off the bone. We also use the marrow and soft cartilage from the meat recovery process. We ensure careful attention to proportions and forms of all ingredients, making ZiwiPeak a perfect food for your dog or cat.
Just the best and the cleanest. ZiwiPeak meat and organ ingredients are sourced from animals that have been slaughtered under licence for human consumption at plants operating under a New Zealand Food Safety Authority (NZFSA)-approved and -monitored risk-management programme. We don’t use any parts of a rendered animal.
ZiwiPeak Dog Air-Dried Cuisine
Venison : 4744 Kcal per kg / 269 Kcal per scoop
Venison & Fish : 4636 Kcal per kg / 273 Kcal per scoop
Lamb : 4860 Kcal per kg / 276 Kcal per scoop
Beef : 4910 Kcal per kg / 279 Kcal per scoop
ZiwiPeak Dog Cuisine Cans
Venison : 388 Kcal per 370g can / 178 Kcal per 170g can
Venison & Fish : 388 Kcal per 370g can / 178 Kcal per 170g can
Lamb : 407 Kcal per 370g can / 187 Kcal per 170g can
Tripe : 416 Kcal per 370g can / 191 Kcal per 170g can
Beef : 389 Kcal per 370g can /179 Kcal per 170g can
ZiwiPeak Cat Air Dried Cuisine
Venison : 4694 Kcal per kg / 267 Kcal per scoop
Venison & Fish : 4644 Kcal per kg / 264 Kcal per scoop
Lamb : 4794 Kcal per kg / 272 Kcal per scoop
Beef : 4910 Kcal per kg / 279 Kcal per scoop
ZiwiPeak Cat Cuisine Cans
Venison : 187 Kcal per 170g can / 93 Kcal per 85g can
Venison & Fish : 182 Kcal per 170g can / 91 Kcal per 85g can
Lamb : 186 Kcal per 170g can / 93 Kcal per 85g can
Beef : 179 Kcal per 170g can / 89 Kcal per 85g can
ZiwiPeak Treats Range
Venison : 4530 Kcal per kg
Venison & Fish : 4520 Kcal per kg
Lamb : 4760 Kcal per kg
Lamb & Liver : 4660 Kcal per kg
Beef : 4040 Kcal per kg
Its great news, Carrageenan is not used any longer! After undertaking extensive trials over many months we are delighted to announce we have removed Carrageenan from all of our moist canned foods. Production of the revised formula is starting and will flow through to the markets in the coming weeks and months. Our cans now use the totally natural gelling agent called Agar-Agar, which is the perfect substitute thanks to its natural plant based origin and nutritional benefits. As the world’s leading natural real meat pet food brand we always want to stay at the forefront of quality and customer satisfaction and we know that our consumers are very discerning and will respond very positively to this enhancement of our canned products. You may notice some small changes in texture and moisture of the new formula but we know you would much prefer to have these small changes instead of carrageenan in your canned products.
We don’t add them specifically. Carbohydrate levels are as naturally present in the non-meat product (chicory, kelp, parsley) raw ingredients. The levels are as follows, from the latest test averages (figures have been rounded):
Air-Dried Cat Cuisine : Carbohydrates 8%
Canned Cat Cuisine : Carbohydrates 1.5%
Well, for good reason. ZiwiPeak ‘Good-Dog’ Deer Antlers are a 100% natural, mineral-rich, long- lasting dog chew. Deer antler is basically bone material, naturally shed by the deer. Mineral analysis shows high levels of calcium and phosphorus and trace levels of iron, zinc and sodium. Deer antlers are slowly ground down by chewing, providing a dog with enjoyment at the same time as helping to keep teeth and gums healthy. Because they’re natural they are easy on the digestive system, rarely causing tummy trauma.
We manage this carefully. Taurine is an essential nutrient, especially for cats. It’s naturally present in all our products, but because it’s essential, we add it to our cat foods (air-dried and canned) just above the minimum levels required for cats.
The taurine levels in ZiwiPeak cat food is 0.28%. The Association of American Feed Control Official (AAFCO)’s minimum levels are 0.1% for extruded product and 0.2% for canned product.
Taurine is not essential for dogs, so we don’t add it to our dog foods. It’s present from the natural raw ingredients at a level of 0.21%.
Fat in ZiwiPeak is as naturally occurs in the meat of the source species. The percentage may look high because of the low moisture in air-dried ZiwiPeak. But on an as-fed basis our veterinary experts advise that the levels are as best for cats and dogs.
We, as people, tend to be wary of fat (certainly too much fat), but it’s an essential source of energy for your animal. It also supplies essential fatty acids which play important roles in metabolism, cell membranes and skin permeability in pets. Cats and dogs don’t get heart attacks from fat around the arteries. They need roughly the percentage we provide to function properly and energetically. Without it, they lack energy and don’t burn calories. The perfect daily diet for dogs and cats is rich in proteins and fats sourced from raw meat and organs balanced with vitamins and minerals. It must be low in carbohydrates as they’re not easily digested. It’s a description of ZiwiPeak!
Latest analysis results (as fed) for Vitamin A for ZiwiPeak products are as follows:
Daily Dog Cuisine Air-Dried : 64700 IU/kg
Daily Dog Cuisine Cans : 6067 IU/kg
Daily Cat Cuisine Air-Dried : 86200 IU/kg
Daily Cat Cuisine Cans : 6585 IU/kg
These are above AAFCO Dog and Cat Food Nutrient Profiles minimum requirements for all life stages, and well below their recommended maximum levels.
Maximum levels, based on dry matter, are 250,000 for dogs and 750,000 for cats.
Phosphorous levels in our food is as follows:
ZiwiPeak Daily Dog Air-Dried Cuisine:
Venison & Fish 1.21%
ZiwiPeak Daily Dog Cuisine Cans:
Venison & Fish 0.25%
Tripe: Lamb & Venison 0.19%
ZiwiPeak Daily Cat Air-Dried Cuisine:
Venison & Fish 1.3%
ZiwiPeak Daily Cat Cuisine Cans:
Venison & Fish 0.3%
No, absolutely not.
No, we don’t offer these. The extremely high quality, natural ingredients used in all ZiwiPeak products delivers all necessary nutritional requirements for dogs and cats. Here’s where our New Zealand green-lipped mussels come in (we use them in all our foods). These contain high levels of glucosamine and chondroitin as well as omega 3 and omega 6, providing your dog and cat’s recommended daily dosage. There’s no need to buy additional (and costly) supplements. Our latest test results gave the following omega levels:
Omega 3 – 3.7g/100g
Omega 6 – 7.18g/100g
ZiwiPeak ‘Daily-Cat’ Cuisine Air-Dried Cuisine:
No. ZiwiPeak is permitted to enter Australia without irradiation, and is not irradiated when it enters Australia. With our carefully controlled manufacturing process, the Australian Quarantine and Inspection Service (AQIS) has issued a permit for the entry of ZiwiPeak – as we comply with strict NZ Food Safety requirements and operate under a registered Hazard Analysis and Critical Control Points (HACCP) and risk management plan.
ZiwiPeak adds lecithin, a source of choline and inositol – essential fatty acids and sterols – to its formulation. Lecithin is good for hair and coat condition, as well as liver and heart function.
We’re currently using a soy-based lecithin. However, as we’re continually striving to improve our products, we’re looking at alternative lecithin sources.
ZiwiPeak has been carefully designed by pet nutrition experts as a pure-meat product, based on the balance that a hunting animal would eat in the wild. We’ve added specific vitamins and minerals to make the product a complete diet, one that maintains your pet in peak health. ZiwiPeak has some calcium from bone. But mostly we include calcium by way of a digestible mineral (chelated) so it has the most benefit for the animal. Our experts say that calcium should be between 0.6% and 2.5% for maintenance, and 1% and 2.5% for reproduction and growth. ZiwiPeak tests at around 2%.
ZiwiPeak uses chicory inulin in all of our products. Nutritionally, inulin is a form of soluble dietary fibre and is classed as a prebiotic. We use a chicory-derived inulin, as this has much higher prebiotic fiber content compared to other sources. Chicory inulin is a powder containing mainly oligofructose, or fructo-oligosaccharides (FOS), both of which are among the most effective prebiotics.
Prebiotics are non-digestible food ingredients that stimulate the growth and/or activity of good bacteria like lactobacillus and bifido-bacteria in the digestive system, which are beneficial to the health of the body, while suppressing the development of bad bacteria like escherichia coli (E.coli). Simply speaking, chicory inulin contributes in optimising digestion, supports the immune function, and promotes nutrient absorption, in particular calcium and magnesium.
Copper - Air-dried : 17.6 mg/kg | Canned : 9.5mg/kg
Zinc – Air-dried : 160 mg/kg | Canned : 50 mg/kg
ZiwiPeak’s policy is clear and absolute. ZiwiPeak DOES NOT, NEVER HAS AND NEVER WILL undertake any form of caged or invasive animal testing or feeding. We’re passionate about natural nutrition and animal welfare, and our feeding trials are conducted with animal companions in a free-feeding environment, usually among the ZiwiPeak family of pets and pets of friends.