As promised, check out this sum up of the 2014 Interzoo Tradeshow in Nuremberg, Germany from one of our ZiwiPeak …
As promised, check out this sum up of the 2014 Interzoo Tradeshow in Nuremberg, Germany from one of our ZiwiPeak directors Nigel Woodd.
Interzoo 2014 was the 5th Interzoo event that ZiwiPeak has attended over the last 10 years. It was very obvious in 2014 that the strong trend in pet food towards more instinctive real meat wild prey diets is firmly embedded in all manufacturers and retailers strategies driven by the ongoing and strengthening consumer demand. When ZiwiPeak first attended Interzoo in 2006 our brand was considered radical and unusual and so many did not know what to make of this air dried real raw meat range of products. Today ZiwiPeak still remains at the leading edge globally for the uncompromising quality, unsurpassed New Zealand ingredients and the unique air drying process but it is no longer a mystery as to why we make what we do as now the market truly relates to and understands that this move to more natural real meat diets is here to stay. Retailers and consumers alike now clearly understand why ZiwiPeak was developed so many years ago to capture this trend. There is less explanation to explain the ZiwiPeak brand proposition. Everyone else is trying to emulate our strategy.
Interzoo 2014 reinforced that ZiwiPeak’s unswerving commitment to manufacturing completely natural carnivorous diets is definitely still on the correct track. The level of new market and new stockist enquiry was overwhelming. The introduction of our Grass Fed, Grain Free New Zealand Beef product range was very enthusiastically received and demand was high. It gives us great confidence to continue investing in the brand development and additional manufacturing capability for the future.
Nigel Woodd, ZiwiPeak Director